Privacy and Data Policy

INFORMATION ON THE PROTECTION OF PERSONAL DATA

As Harden Mobilya Dekorasyon Mühendislik Limited Şirketi, we attach great importance to ensuring the security of your personal information that you have submitted to us through our website and other means. We would like to inform you about some definitions specified in the Law on the Protection of Personal Data No. 6698:

  • Personal data: Any information relating to an identified or identifiable natural person.
  • Processing of personal data: Any operation performed on personal data, whether wholly or partly by automatic means or by non-automatic means as part of a data recording system, such as collection, recording, storage, retention, alteration, re-organization, disclosure, transfer, acquisition, making available, classification, or blocking its use.
  • Data processor: A natural or legal person who processes personal data on behalf of the data controller based on the authority given by the data controller.
  • Data recording system: The recording system in which personal data are processed by being structured according to certain criteria.
  • Data controller: The natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.

1. Purpose of the Personal Data Protection and Consent Text and Our Company's Position as Data Controller

Our shopping website, with respect to personal data of customers, has the title of "data controller" within the scope of the Law on the Protection of Personal Data No. 6698 ("Law"), and with this Personal Data Protection and Consent Text, it aims to inform customers about the personal data processing activities carried out by our shopping website in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.

2. Personal Data to be Processed Based on Customers' Explicit Consent and Processing Purposes

For the situations below, where the personal data processing conditions specified in Articles 5/2 and 6/3 of the Law are not met, the explicit consent of customers is required for our shopping website to process personal data.

3. Purpose of Processing Customers' Personal Data

Customers' personal data is processed within the framework of the personal data processing conditions and purposes specified below and in Articles 5 and 6 of the Law. Customers' personal data is processed for the following purposes:

  • To carry out the necessary work by business units to enable relevant individuals to benefit from the products and services offered by our shopping website and to execute related business processes,
  • To carry out the necessary work by relevant business units to realize the commercial activities carried out by our shopping website and to execute related business processes,
  • To plan and execute the commercial and/or business strategies of our shopping website,
  • To ensure the legal, technical, and commercial-business security of our shopping website and relevant individuals in a business relationship with our shopping website, and to plan and execute the necessary activities to recommend and promote the products and services offered by us to relevant individuals by customizing them according to their tastes, usage habits, and needs,
  • To establish possible claims for rights and receivables of relevant parties,
  • To provide information to authorized organizations due to legal regulations,
  • To create and track visitor records,
  • To ensure the fulfillment of obligations under the Law on Consumer Protection, the Law on the Regulation of Retail Trade, and other legal regulations by our Company and our branches, call center, affiliated companies on behalf of our Company, or through our websites, social media pages, or any other channels, including but not limited to these,
  • To provide better service to customers, offer various advantages, inform about sales, marketing, information, promotions, provide information about campaigns and conditions, conduct surveys and customer satisfaction research, facilitate and accelerate your purchases, receive and deliver your orders,
  • To create campaigns for customers, cross-sell, define target audiences,
  • To track customer movements to increase user experience and to improve the operation of our shopping website and mobile application and to personalize them according to customer needs, to carry out direct and indirect marketing, personalized marketing, and remarketing activities, to carry out personalized segmentation, targeting, analysis, and internal reporting activities, market research,
  • To plan and execute customer satisfaction activities and to plan and execute customer relationship management processes, including the planning and execution of sales and marketing processes of our shopping website's products and/or services, and the planning and execution of processes to create and/or increase loyalty to the products and/or services offered by our shopping website, in line with the Customer's consent and may be shared with the parties specified in this Personal Data Protection Text.

Our shopping website reserves the right to associate the behavior of a user who visits the site, even if not a member, with a cookie in the browser, and to define remarketing lists based on metrics such as the number of pages viewed, visit duration, and number of completed goals, for the purpose of online behavioral advertising and marketing. Subsequently, targeted advertising content may be displayed to this user on the site or other sites in the Display Network, based on their interests. When Google AFS ads are directed to our shopping website, Google may place cookies in users' browsers, read cookies in them, or use web beacons to collect information.

4. Transfer of Customers' Personal Data

Customers' personal data, including the necessary work carried out by business units to enable relevant individuals to benefit from the products and services offered by our shopping website and the execution of related business processes, the necessary work carried out by relevant business units to realize the commercial activities carried out by our shopping website and the execution of related business processes, the planning and execution of our shopping website's commercial and/or business strategies, ensuring the legal, technical, and commercial-business security of our shopping website and relevant individuals in a business relationship with our shopping website, and the planning and execution of activities necessary to recommend and promote the products and services offered by our shopping website to relevant individuals by customizing them according to their tastes, usage habits, and needs, may be shared with Company officials, our affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations, and private institutions within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law.

The user's name and contact information may be shared with payment institutions for identity verification purposes in accordance with the payment institution framework agreement to be approved during the payment process and the Regulation on Measures Regarding the Prevention of Laundering Proceeds of Crime and Financing of Terrorism published in the Official Gazette dated January 9, 2008, and numbered 26751.

Our shopping website may transfer personal data to third parties within the country as well as abroad, provided that the conditions stipulated in Law No. 6698 are met, within the scope of the purposes specified above.

5. Method and Legal Reason for Collecting Personal Data

Personal data is collected electronically from customers. Personal data collected for the legal reasons specified above can be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and in this Personal Data Protection Text.

6. Personal Data Retention Periods

Our shopping website retains personal data for the period specified in the relevant laws and regulations, if such is stipulated.

If no period is regulated in the legislation for how long personal data should be stored, personal data is processed in accordance with our shopping website's practices and commercial life customs, in connection with the activity carried out by our shopping website while processing that data, and then deleted, destroyed, or anonymized.

If the purpose of processing personal data has ended; and the retention periods determined by the relevant legislation and our shopping website have also come to an end; personal data may be stored only for the purpose of constituting evidence in possible legal disputes or for the assertion of the relevant right associated with personal data or for the establishment of defense. In establishing these periods, the statute of limitations for the assertion of the aforementioned right and examples from previous requests made to our shopping website on the same issues, even after the statute of limitations have passed, are taken as a basis for determining the retention periods. In this case, stored personal data is not accessed for any other purpose and is only accessed when it needs to be used in the relevant legal dispute. After the aforementioned period ends, personal data is deleted, destroyed, or anonymized.

7. Rights of Customers as Personal Data Owners

In accordance with Article 11 of the Law, data owners have the right to;

  1. learn whether personal data related to them is being processed,
  2. request information if their personal data has been processed,
  3. learn the purpose of processing personal data and whether they are used appropriately for their purpose,
  4. know the third parties to whom personal data is transferred domestically or abroad,
  5. request correction of personal data if it is incomplete or incorrectly processed and to request notification of the operation carried out within this scope to third parties to whom personal data has been transferred,
  6. request the deletion or destruction of personal data in case the reasons requiring its processing have disappeared, despite being processed in accordance with the Law and other relevant legal provisions, and to request notification of the operation carried out within this scope to third parties to whom personal data has been transferred,
  7. object to the emergence of a result against the person by analyzing the processed data exclusively through automated systems,
  8. demand the compensation of damages in case of damage due to unlawful processing of personal data.

Requests regarding the exercise of these rights can be submitted by personal data owners to our shopping website using the methods specified in Law No. 6698. Our shopping website will evaluate these requests and finalize them within 30 days.

Regarding the matters contained in this form, changes may occur in line with legal and technological developments.

COOKIE POLICY

Our company may obtain information about users visiting our store and users' use of the website through a technical communication file (Cookie). The aforementioned technical communication files are small text files that an internet site sends to the user's browser to be stored in the main memory. The technical communication file facilitates the use of the Internet by storing status and preferences about the site.

The technical communication file:

  • Improves the services offered by increasing the functionality and performance of the website,
  • Obtains statistical information such as how many people visit the site, for what purpose, how many times a person visits the site, how long they stay on the site, and similar data, and
  • Helps to dynamically produce advertisements and content from user-specific pages for users. The technical communication file does not take data or any other personal information from the main memory or your email.

Most browsers are initially designed to accept the technical communication file, but users can change their settings to prevent the technical communication file from arriving or to receive a warning when a technical communication file is sent.

  • Session Cookies: Session cookies are temporary cookies used during our visitors' visits to the Internet Site and are deleted after the browser is closed. The main purpose of using these types of cookies is to ensure the proper functioning of the Internet Site during your visit. For example, they enable you to fill out online forms consisting of multiple pages.
  • Persistent Cookies: Persistent cookies are types of cookies used to enhance the functionality of the Internet Site and to provide faster and better service to our visitors. These cookies are used to remember your preferences and are stored on your device via browsers. Some types of persistent cookies can be used to offer you special recommendations by considering matters such as your purpose of using the Internet Site. Thanks to persistent cookies, if you revisit our Internet Site with the same device, it is checked whether there is a cookie created by our Internet Site on your device, and if there is, it is understood that you have visited the site before, and the content to be delivered to you is determined accordingly, thus providing you with better service.
  • Authentication Cookies: If visitors log in to the website using their passwords, these types of cookies determine that the visitor is a site user on each page they visit on the website, preventing the user from re-entering their password on every page.
  • Analytical Cookies: Analytical cookies are cookies that enable the production of analytical results such as the number of visitors to the website, the detection of pages viewed on the website, website visit times, and scrolling movements on website pages.

Our company may change the provisions of this "Privacy Policy" at any time by publishing them on the site or by sending an e-mail to users. If the provisions of the Privacy Policy change, they become effective on the date of publication.